In a more flexible arrangement, the advertiser could specify periods of time during which and the geographic locations in which the advertisements would be exhibited. In a simple scheme, the game would forever exhibit the same advertising segments in the same holes. The developer to present a complete polished product to the advertiser. Use of generic holes in the product assure that the developer will be able to distribute the product even if not all of the holes are filled by actual advertising, and also enable Because there is a common format for the holes in the products, a market will exist in which the developer may easily solicit advertising from a wide variety of advertisers and be able to show how the advertising would fit into the product.
#DIGITAL WORKS DOWNLOAD SOFTWARE#
Software developers have the opportunity to generate additional revenue from advertising place in their products. Delivery of the advertisement for inclusion in the software is made simpler because a standard format is defined that can be used by a range of advertisers who deal with a range of developers. They can then decide whether or not to place advertisements in the holes and, if so, when, where, and under what other circumstances the advertisements will be experienced by the user of the software. The advertisers can review the proposed games and see the nature and environment of the holes to be filled. The developer may develop a game with what are essentially advertising "holes" to be filled by willing advertisers. The invention provides a common medium for exchange of (and thus a market for) advertisements between advertisers and developers of games or other software. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards Price estimation or determination G06Q- DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR.H04N21/2743- Video hosting of uploaded data from client.H04N21/274- Storing end-user multimedia data in response to end-user request, e.g.H04N21/27- Server based end-user applications.H04N21/20- Servers specifically adapted for the distribution of content, e.g.interactive television or video on demand H04N21/00- Selective content distribution, e.g.230000002452 interceptive Effects 0.000 claims description 3.230000004044 response Effects 0.000 claims abstract description 6.230000000007 visual effect Effects 0.000 claims abstract description 9.Publication of WO1997009708A1 publication Critical patent/WO1997009708A1/en Links Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.) Filing date Publication date Priority to US52407295A priority Critical Priority to US08/524,072 priority Application filed by Cyberad, Inc. Priority date (The priority date is an assumption and is not a legal conclusion. Google Patents WO1997009708A1 - Advertising in digital works WO1997009708A1 - Advertising in digital works